Why Certifications?
Whether you are a dependent in the US or a student or anyone else, you might have received an unsolicited advice from a lot of people (us included) that if you can't work here, then you should either try volunteering or you should try upgrading your skills through certifications.
A certification proves to be quite effective in bringing credibility to your resume and make you stand out from thousand others applying for the same role. The fact that it's easier to complete a certification than go for higher studies itself is a big plus. So if there's one real 'investment' you can do for your career we'd say it has to be this.
We have received many requests from you to help you either get back into the job field or provide certifications as you transition into a non-tech job industry.
Which is why we're coming up with a series of Guides on Certifications and this guide (the first in the series) is focused on helping you get into the Digital Marketing industry as it is a booming field with plenty of jobs available across all kinds of companies.
Below is the list of widely accepted certifications if you are looking to get started and will definitely give you an edge over someone who doesn't have these.
Showcase your mastery of Google Ads by getting certified in Search, Display, Video, Shopping Ads, Apps and Measurement
Why Google Ads certification
This is a great certification to unlock jobs in the digital marketing fields and hone your skills. It is widely accepted and gives you an baseline understanding of how campaigns are set-up and how to use different products to grow a business
What you'll learn:
Learn a content creation framework for producing effective content on a consistent basis
Create and repurpose content that both humans and search engines will love
Why Content marketing:
Social media platforms like Instagram, Facebook, TikTok and Snapchat among others have created Content creators out of ordinary human beings. Every other person today, is a content creator. But creating good content is just the first step. One also need to understand how to distribute it so that it reaches out as many people as possible. That is where Content Marketing steps in. Not just content creators but major corporates and brands also rely on Content Marketing to get the word out about their product and services.
Content marketing is the future and the ability to build a content strategy goes a long way and helps unlock opportunities in the content field. This is a great certification to not just understand the basics but be comfortable with creating strategies from scratch
What you'll learn:
Master the fundamentals of email marketing
Apply what you learn with HubSpot's free email marketing tool
Invest in yourself and your career by learning one of the most in-demand skills in digital marketing
Why Email Marketing
Email marketing never gets old, esp. when you have a strong user base. This is a key skill to start in the digital fields when you start working with clients who are more performance focused.
You might wonder, "who even opens an email these days?" But you're far from right. The fact
is, more people are subscribing to Newsletters these days than ever. Platform like Substack are giving people great tools to create a list of email subscribers through valuable content.
Explore fast, free, self-guided courses to help build your marketing skills across Facebook, Instagram, Messenger and WhatsApp.
Why Facebook Certification
The power of social media is huge and no company can be successful in digital marketing without having a social strategy. This course is self guided and helps you develop baseline understanding of how various platforms perform as well as the synergies between those.
What you'll learn:
Amazon Advertising offers certifications that allow advertisers and marketing professionals to validate their proficiency in specific topics. Individuals who successfully pass an Amazon Advertising Certification Assessment will earn an Amazon Advertising digital certification badge for that topic. You may choose certifications by topic or level to meet your business and professional goals. You can prepare for the Certification Assessments by completing self-paced training online.
Why Amazon Advertising Certifications?
Widely accepted certifications helps you unlock jobs in agencies as well as companies who are looking to tap into Amazon to grow their business. An essential skill to have also of freelancing is in your mind
Complete one or more of our certification paths to gain the skills you need to plan and launch successful Snapchat campaigns.
Why Snapchat Certification?
A great tool to learn when you are working with brands looking to reach the younger audiences. This is more of a good to have certification as not everyone fits this use case.
Conclusion
There are plenty of certifications out there and it is quite easy to get lost in the sea of information where everyone cites their certification as the best in the industry.
In such a scenario, always opt for certifications that are industry accepted. All the above certifications are industry accepted, you can select them based on your level of expertise and it may just separate you from a sea of other job applicants when you're eligible to apply for one.
Good Luck.